Blasercaf? was founded in 1922 by Walter Blaser Sr. as a small coffee shop in Zurich. Soon after he moved to Berne and took over the premises in Effingerstrasse, which served as roasting facility, office and commercial shop. During the nineteen-thirties and forties, nearly one hundred door-to-door salesmen were employed to sell the merchandise and green coffee was bought directly from the source. At the end of the forties, Blasercafe's family leadership continued under Walter Blaser Jr. who went on to install Switzerland%u2019s first fully automated roasting machine. Blasercaf? buys virtually all of its green coffees directly from the estate/plantation through its sister company Blasertrading. Traceability and personal relationships with suppliers in all the countries of origin ensure that they consistently obtain premium quality.