Kicking Horse is very specific, we make coffee that kicks ass, and we done it for over 20 years. Kicking Horse exceptional tasting coffee. And that could be why Kicking Horse Canada #1 selling Whole Bean coffee. But Kicking Horse could also be because all our coffee is Organic. And all Kicking Horse coffee is Fairtrade. And its all deep and delicious, roasted right in the Canadian Rocky mountains. It could also be because our customers are loyal, fervent and demand goodness in every cup.