Terra Coffee stores hundreds of carefully stored Fair trade green coffee bags from around the world. Beans originating from Guatemala, Peru, Nicaragua, Kenya, Brazil, Yemen, Indonesia, etc. One can only imagine the amazing journey they’ve undergone. Grown and harvested with care by small groups of environmentally conscious growers, these beans have all of the qualities needed to produce great coffee. Terra Coffee master roasters are taught to draw the complexities of a coffee’s origin, using Terra's very own TAG (Torrefazione Artigianale Granito) roasting technique. Developed over four decades of sourcing, roasting and cupping, TAG reveals flavor profiles like no other and does so, by ensuring complete caramelization of the natural sugars contained in the coffee beans. Using all of Terra Coffee senses and extreme precision, Terra Coffee balances the heat and air flow that circulate amongst the beans and as soon as the aromas reach their pinnacle, he puts an end to the roasting process. A process which fully relies on expertise, intuition, passion and consistency. A true art.