Caffè NewYorkCaffè NewYork

In the early 1930s Caffe New York, Mr. Ugo Incerpi, owner of the Bar New York, bought a coffee roasting machine, in order to be able to offer a special product to the sophisticated clientele visiting the spa town to rest and “take the waters”. The result, Caffe New York coffee was so good that, within a short time, word spread and on Sundays people even came from Florence to enjoy “Sor Ugo’s” excellent Caffe New York coffee. The classic “Caffè New York” brand, with its logo represented by a woman holding a handful of coffee beans, appeared in the mid 1930s.

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